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Cheap eBooks On eBay
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Testing What Works (Part 1)
Testing What Works (Part 2)
Testing What Works (Part 3)

Cheap Ebooks On Ebay

If you have a few minutes to spare, go and have a look for eBooks on eBay. You’re guaranteed to get thousands of results coming back. EBooks are seriously big business on eBay, but one thing you are bound to notice if you look through the completed listings is that the vast majority of eBook sales are for less than a dollar.

Now I want to toss in one more catch here, and that is that eBay no longer allows the sale of downloadable digital products. That’s ok though because now your eBook products will really have a much higher “perceived value” more on that later!

But from this point forward when we speak about eBooks just know that what I mean is that you will be burning your eBooks onto a cheap 19 cent CD and shipping them to your customer.

I will not be mentioning that again each time I bring up eBooks so please know that this is what I mean in all future talk about eBooks.
The great thing about this is that you will also be collecting your customers physical shipping address to be able to market to later, not just your customers email address.
Also before I go too much further I want to mention a resource you should check out that can help with this auction listing and shipping and automation process and that’s AuctionAcrobat.

Ok so back to what happens when we are only selling a product for one dollar… Which begs the question – how are these sellers making any money? It’s true that you haven’t got any delivery costs or stock to pay for – they just send a copy of the appropriate download to everyone who buys from them. But once you’ve taken their eBay fees into consideration and perhaps the fees for their eBay store if they have one, that doesn’t leave much – if any – room for profit.

Well here’s the secret. Most of these sellers aren’t selling eBooks on eBay for a dollar, or less than a dollar, or even a cent or two, to make money. They are selling them to generate a customer base with Aweber which they can then transfer over to their own website. Many eBook sellers have feedback stretching far into the thousands; if just a quarter of those people went on to sign up to their newsletter, or take a look at their website, or buy another more expensive eBook directly from the seller after reading one of their emails, that’s a lot of cash that’s been generated from that initial two cent sale on eBay.

Making the initial sale is always the hardest part in any business. Gaining new customers is much more time consuming and more expensive than the costs involved with keeping existing ones. The more barriers you can break down between you and your potential customers, the more likely it is that they will take a chance on buying something from you – and then spending more money with you in the future.

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